El otro: Frida Escobedo
Result
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This installation by Frida Escobedo analyzes Mexican modern architecture of the 20th century through a building in the Juárez neighborhood to investigate the materialization of the façade as the creation of an identity and a cultural representation within the urban landscape. Presented with the Museo Franz Mayer as a backdrop, Estudio Herrera designed the exhibition’s graphic identity and the communication materials that accompanied it, which later became a series of concepts and ideas that would be reflected in other visual outputs for this project’s following iterations: transparencies, interior/exterior, accumulation, superposition and deconstruction. On this occasion, the walls were used in their entirety to contain the texts as well as the title of the exhibition, the interior axes that defined the layout of the room were used to form and design what looked like a literary text.
(Frida Escobedo’s piece El otro stems from a multilevel reflection and from an archeological perspective on the history of a façade—face and mask simultaneously—to think about the identity of architecture and its occupation, of us, its occupants, and of what lies on the other side).
